onboarding the free users to a paid plan The strategies include top internet products like - Netflix, Bumble Inc., SUGAR Cosmetics, Zapier, Zostel, CleverTap, Wint Wealth, HealthifyMe, The Whole Truth Foods, Descript, DriveU & CRED. ![]() This GrowthX® Demo Day learn the science of growing revenue. Most startups are not pulling the right levers & doing fundamentals mistakes. Last 90 days of 2023 - a bearish year for startups & the funding winter forced everyone to go from growth at all costs → revenue → quality of that revenue and eventually to real "profits".īut, revenue is not a tap that you can just switch & it starts working. This Demo Day - learn to build real "DHANDA" □ If you want to build a sustainable revenue led business, this is the tribe you should be spending time with. Learn the science of revenue led growth ⚡️Īt GrowthX, we have helped over 2000 founders & leaders in India solve for a structure to revenue led growth. Understand the nuance and be structured about it. Most founders focus on distribution & keep revenue generation on the back burner. As a founder, employee or investor - your job is to help the product generate more and more revenue while protecting margins.Īnd, learning revenue led growth is critical □ The website sucked big time & it allowed Amazon to it's share in broad daylight.Ĭore reasons businesses fail is “revenue growth”. It never made online shopping as it’s core channel of distribution. That’s conflict of interest raised to infinity. ![]() The leadership acquired companies left right and center, some of the companies were acquired just cause the founders were related to BBB leadership. What happened to Quikr in India with random categories happened to “BBB”. Plus, super easy returns created an unfit to resell inventory problem. When the brand reduced coupons in 2019, the business shrank massively. Customers never purchase anything without a coupon. Most stores allowed expired coupons to be claimed. It’s too much variety that used to be crazy confusing - leading to walk-in customers buy online at a competitor website.Ĥ/ Discounts & easy returns led retention ☠️įlat 20% discount was always on. Speak to the regulars at the store & they will tell you - even mixers have 18 different varieties. This ate into BBB's margins as it wasn't sourcing directly from brands.ģ/ Confusing product selection at retail store □ The BBB store managers used to procure goods, no national purchase division. He had been named in a $1.2 billion “pump-and-dump” lawsuit by BBB & others. Most spent only few years - sh*t hit the fan when their CFO committed suicide by jumping off a building. ![]() Why did Bed Bath & Beyond file for bankruptcy? ⬇️Ĭritical lessons for founders building legacy companies. It’s stock peaked around 2014 (went from $1.13 on listing day to $80 at it’s peak). Post going public, it had some amazing years of strong profits that allowed it to scale even in the public markets. 2018 : It’s revenue peaked at $12 billion □Ģ023 : Filed for bankruptcy - here's why ⬇️įounded in 1971 as Bed n’ Bath in New Jersey, it was an American big box store specialised in home textiles, housewares, decorative home accessories & specialty items.
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